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Transforming Bosch's Global Online Presence with Bloomreach Experience Manager

Utilizing top-tier technologies to craft an outstanding user experience for Bosch's global audience.

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ABOUT THIS PROJECT

An industry leading worldwide company, sought to elevate its global online presence by unifying its various brands under a single, cohesive digital platform. With a focus on delivering seamless user experiences and driving growth across its diverse product lines, Bosch aimed to leverage the Bloomreach Experience Cloud solution to build a scalable, intelligent, and future-proof web application.

SERVICES

Web development
Architecture Design
Quality Assurance
Usability testing

TECHNOLOGY

Bloomreach
Kotlin
Angular
Elasticsearch

Bosch aims to innovate globally, enhancing quality of life through technology. Our collaboration has optimized Bosch's online presence, driving growth across diverse markets.

With a commitment to innovation and customer satisfaction, Bosch embarked on a journey to revolutionize its online presence. Our collaboration led to the creation of a unified platform that seamlessly integrates all brands and product categories, offering users a consistent experience worldwide. The web application's scalability and performance ensured smooth operation even during peak periods. Positive feedback from users and stakeholders underscored the success of our efforts, contributing to Bosch's growth and global brand recognition.

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Client’s expectations

  • Brand Unification: Bosch needed to consolidate its numerous brands, including DIY, PT, and Dremel, into a unified online platform while maintaining each brand's unique identity and product offerings.
  • Global Reach: With a presence in multiple regions worldwide, Bosch required a solution capable of supporting multilingual content and regional variations.
  • Complex Integration: The project required integrating numerous third-party systems and technologies, including e-commerce platforms, CRM systems, and analytics tools, to deliver a seamless end-to-end experience for users.
  • Scalability and Performance: As a global leader in its industry, Bosch required a scalable and high-performance web application capable of handling large volumes of traffic and transactions across different markets and regions.
  • Personalization and Intelligence: To enhance user engagement and drive conversions, Bosch aimed to leverage brX's built-in intelligence capabilities to deliver personalized content, product recommendations, and tailored experiences to users based on their preferences and behavior.
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Results of the collaboration

The project received positive feedback from users and stakeholders, driving increased brand awareness, customer acquisition, and revenue growth for Bosch across its global markets.

  • Bosch's global online presence was transformed into a unified, cohesive platform, offering users a seamless and consistent experience across all brands and product categories.
  • We integrated numerous third-party systems and technologies, to provide users with a seamless end-to-end experience, from product discovery to purchase and post-sale support.
  • The platform supported multilingual content management, regional variations, and localized marketing campaigns, enabling Bosch to cater to the diverse needs and preferences of its global audience.

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